The FitLAb at Ata Cycle is a suite of cutting edge tools (including BTS Bioengineering ones) and techniques for ensuring proper frame and component selection, and increasing each rider’s power, comfort, and control on the bike.
It seemed silly to schedule a bike fitting at Husam Sahin’s boutique shop in Concord, Mass. After all, I already possessed the perfect bike— a 54 cm Cannondale SIX. The SIXstreaks across the frame as if the bike smeared it by sprinting away from the assembly line while still wet. Mostly pure white, it’s got delicious racy-red highlights—just like me.
My Cannondale has a name—“Maverick,” after Tom Cruise’s “need for speed” character in the Eighties blockbuster Top Gun—and a track record. Mav and I typically average 20−21 MPH in races and often earn one of the day’s top female bike splits. We came within seconds of breaking the bike-course record in our second triathlon ever; in his saddle I was called an “effing speed demon” by a male racer as I effortlessly sprinted past during my first-ever Olympic-distance race.
ATA Cycle of Boston, Massachusetts
Originally posted on 09/16/2014 by Buddie Samson
Fitting Your Bike To You
ATA Cycle is the home of one of the most advanced and intricate methods and tools designed to help find a perfect fit between rider and bike: The FitLab. As we all know, everybody is unique. And as such, every body is unique. As such, the FitLab is a combination of techniques and tools to make sure that you are sized up and fitted with the best frame and selection of components based on your body. These tools, techniques, frames, and components will help each rider increase power, comfort, and control while riding.
It Ain’t About the Taint
A few years back, a jar of Friction Freedom chamois cream somehow came into my possession. And, while the product did an admirable job of protecting my “landing gear’ as most other creams have, I was astonished to see the brand use the word “taint” in it’s choice of wording as it related to the application of their product. To wit:
I recently had the rare opportunity to take an up close and personal glimpse at the new Urgestalt frameset from the “uber” lords of carbon fiber, at Boston’s premier bicycle boutique – ATA Cycle. Let me also say, that to anyone’s knowledge, this is the first and only frameset to have arrived in the USA thus far. And, while other cycling publications and journals have had the pleasure of reviewing the Urgestalt as well, I had the unbridled privilege of holding it, weighing it (which seems to be paramount to any frame review these days) and examining it “warts and all” – with the utmost impunity.
Over the last few years, I’ve shied away from deep section aero wheels over concerns regarding instability during windy riding conditions. I’m a Tom Cruise size guy (only, according to my wife, I’m much better looking ), and on many occasions in the past, when riding deep profile wheels, my bike and I became a veritable “sailboat” on windy days. So, for that reason I’ve been riding wheelsets that feature a low profile rim section. And, while most of them have offered excellent performance in the way of versatility and lightweight, given their lack of aerodynamic properties, my ability to stay onboard with the most spirited of “group rides’, or an occasional race, has at times put me at a deficit.