• ATA FitLab On RadioBDC (Boston Globe/ with Adam12! I had the pleasure of talking bikes and the importance of accurate data analyses for bike fitting with Adam12 today.  ATA Cycle was recently awarded Interbike’s Best Pro Road Shop because our fit methodology removes all of the guess work of buying a bike.  Adam and I discussed how important bike fitting is no matter […]

  • Assos Grand Opening

    L to R Kimberly Lawrence, Alain Delorme, Marc Van Engen, Husam Sahin, Anil Gurcan and Shreyas Swamy Assos North America celebrated the opening of its second Pro Level Shop in the United States last Friday night, at ATA Cycle in Concord Massachusetts. On hand for Assos were, Marc Van Engen, director of operations and finance, […]

  • ATA Nominated for Interbike best Pro Road Shop

    Organizers release first nominees for 2015 Interbike Awards Published June 18, 2015 by BRAIN Staff Product, Retailer and Supplier nominees selected SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announce the first round of categories and nominees for the second annual Interbike Awards (IB Awards), including product, retailer and supplier designations. Pivot, 6D Helmets, Lazer, […]