Assos, the company that brought you the most comfortable cycling apparel you’ve ever worn, decided to release a bike frame a few years back, the Goomah. Now it might seem weird that an apparel company would decide to make an actual bike, but from their point of view it seemed logically. ‘In order to make our products continue to be superior, we should produce a frame so we understand even more aspects of cycling.’ This makes sense. They went on to find someone to create it, a company that also makes carbon fiber pieces for race cars. Since the creation of the Goomah, Assos has used it as a model to create better clothing.