One of the larger, and more well-known brands carried at ATA. Cervélo is a Canadian based brand that was started by a couple of engineers. They put a whole lot of technical thought into the production of their bicycles. New frame design goes through tests in wind tunnels and field tests while covered in electronics to test the stiffness, as well as various other tests. For the last few years Cervelo has come out with a new line referred to as the California project. Although the line has only produced two frames so far both in small batches (about 360 frames each), these frames are leaps forward in carbon technology, the designs have been trickling down into Cervelo’s main lines. Cervélo is brilliantly made and widely recognized as a solid bike brand.